February 12, 2021

TBI Kids: Snipple Animation on the children’s content grab & their move into original IP.

With the first week of Kidscreen drawing to a close today, TBI’s Mark Layton talks to Snipple Animation CEO Kaine Patel and new head of originals Karina Stanford-Smith about why increasing demand for children’s programming meant mid-pandemic was still the right time to move into original content.