Brands with Influence will explore L&M opportunities for The Woohoos! and The Singalings, while The Wyld Bunch drives awareness through social media.
Taking its first steps into licensing, London-based animation studio Snipple Originals has engaged Brands with Influence to start developing global consumer products programs for preschool series The Woohoos! (premiering November 16 on Milkshake!) and The Singalings (airing on Sky Kids).
Brands with Influence also represents Jellyfish Originals (Stan & Gran) and 3Megos (Nelly Jelly), and the Hampshire-based licensing agency will explore opportunities in all product categories for both Snipple shows.
With clients including Studio 100 and Acamar, The Wyld Bunch has also been engaged to develop social media strategies that drive brand awareness and promote product launches and retail activations for the brands.
“We will deliver a truly 360-degree licensing program across every consumer touch point, both digital and physical,” says Karina Stanford-Smith, director of Snipple Originals.